The cost of tractor GPS theft has more than doubled to over £500,000 in the first quarter of 2023 (source: NFU Mutual), so protecting agricultural machinery, such as GPS kits is now more important than ever. To help combat this ever-growing issue, SelectaDNA released a forensic marking kit for tractor GPS systems.
SelectaDNA has long been used in rural settings on frequently targeted areas and hard-to-protect buildings, where criminals are looking for items which are easy to sell on, such as tools, GPS systems, ATVs and agricultural machinery. The solution, which has proven to reduce rural crime, and in some cases eliminating it completely, allows the police to link criminals to crime scenes and secure convictions.
However, in the unfortunate event that property does get stolen, SelectaDNA can help lead to recovery. When registered, the unique SelectaDNA code is recorded on the Secure Asset Register database. A code found on an item of property or criminal can then be identified back to a specific owner and location. SelectaDNA effectively renders marked asset worthless to anyone other than its legitimate owner.
CNH Industrial, a leading agricultural and construction company, has partnered with SelectaDNA to combat rural crime by providing dealerships with the option to mark tractor GPS kits at point-of-sale.
A spokesperson from CNH Industrial, said: “CNH Industrial has taken steps to help customers protect expensive GPS equipment, we have forged a partnership with SelectaDNA to offer smart marking of components. The protection of a unique DNA code is to deter criminal activity and allows police to better identify recovered components and to give our customers peace of mind.”
Louis Bennett, Business Development Manager for Selectamark, spoke about the new partnership with CNH Industrial, saying: “Launching this partnership with CNH Industrial, a leading agricultural manufacturer, marks a great step in helping protect them against rural crime and GPS theft.
“SelectaDNA is being used all over the country to reduce instances of acquisitive crime. We have already seen the impact it can have in protecting rural communities, where it is helping to both prevent and detect crime, providing conclusive evidence to secure convictions.
“The release of our Tractor GPS Marking kit aims to help manufacturers, such as CNH Industrial, provide point-of-sale marking capabilities to their customers.
“We look forward to growing this partnership and helping protect rural communities and businesses, making them a less attractive target to criminal groups.”
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